Amazon’s latest smart speaker, the Echo-powered Echo Dot, is the best-selling smart speaker on the market, but the company’s retail prices have not kept up with the high cost of its other products.
“It is not surprising that the price of the Echo Dot has gone up as Amazon has made great strides in the Echo ecosystem,” Jeff Kranz, vice president of retail sales for the company, said in a blog post Tuesday.
“The Echo Dot is an outstanding speaker that does a lot to provide a better experience in many ways, including entertainment.”
The Echo-branded smart speaker has become the darling of smart home enthusiasts and other tech-savvy consumers, as it is able to play, pause and play back music, play audio from multiple devices, play games and read audiobooks.
The Echo Dot’s price is also much more affordable than its rival, the Amazon Echo Dot 2, which starts at $99.
The difference in price is that the Echo 2 is more powerful, but its speaker lacks the built-in speaker-out functionality.
The Amazon Echo-specific Smart Speaker line is now on sale at retailers like Walmart, Best Buy and Target.
In addition, Amazon is now selling a range of smart speakers, including the Echo, Echo Dot and Echo Dot Plus, which include built-ins like Bluetooth, Alexa and more.
The Echo is also now available on Apple TV and the iPhone and iPad.
But it’s only on the Apple TV when you plug it in and the new Apple TV remote.
The Smart Speaker brand was acquired by Amazon in 2014 for $970 million.
It is also owned by Amazon’s parent company, Amazon Studios.